Feature

Let the client choose the extras

The easiest upsell is the one the client picks themselves. Present optional items and packages next to the core scope, priced and clear, so extras get added without another round of email.

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Included versus optional

Extras that are obviously extra

Optional items sit apart from the included scope with their own price, so the client understands exactly what is in the base quote and what they can add. No confusion about what they are paying for.

  • Clear line between included and optional
  • Each option priced on its own
  • Packages and add-ons, not buried in prose
Optional extras

Included

Core storefront build
Content migration

Optional

Loyalty & rewards£3,400
Multi-currency£1,900

Upsell without friction

The client adds the work themselves

Because the extras are laid out and priced, a client can choose the ones they want as part of accepting. The upsell happens in the document, not in a follow-up you have to remember to send.

ContentTasksNotes

Trade Pricing Module

  • · Pricing engine (Dev)
  • · Trade portal UI (Design)
  • · Discount tier QA (Checks)

Combined delivery list

Dev

· Pricing engine

· API sync

Design & Content Fill

· Trade portal UI

Pre-Live Checks

· Discount tier QA

Why it matters

Why optional items lift deal size

Bigger deals

Well-placed options let clients say yes to more without you having to push a second sale.

No confusion

A clear split between included and optional means fewer awkward conversations about what was covered.

Fewer emails

The extras are in the quote, so a client can add them at acceptance instead of over another thread.

Questions, answered

They sit separately from the included scope, each with its own price, so the client can see exactly what is core and what is an add-on.

Keep reading

Live pricing and hoursTotals that keep up.Optional extras that sellWhich add-ons clients actually buy.How to price a websitePackage and price with intent.

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